MobLab, an initiative rooted in the principles of experimental governance, stands at the forefront of transforming urban mobility in São Paulo. By leveraging a methodology developed through a prior local experience, MobLab has created a framework for orchestrating the collaboration of diverse stakeholders, aiming to construct a sustainable and inclusive mobility system. Central to MobLab’s approach is the utilization of open data to map urban mobility challenges, directly addressing the barriers to effective solutions in metropolitan areas. This data-driven insight enables the initiative to propose targeted interventions, facilitating the co-creation of practical solutions alongside local governments, private sector partners, academic institutions, and civil society. The innovation at MobLab lies in its ability to integrate these solutions into the broader urban economic fabric, aiming to achieve structural transformation. This includes fostering productive sophistication, stimulating entrepreneurship, and promoting social and urban development. Each solution is designed not only to enhance the current state of mobility but also to ensure it is adaptable and scalable, capable of evolving with changing urban dynamics. Moreover, MobLab’s impact extends beyond immediate mobility improvements, influencing experimental governance models and contributing to global value chains by setting benchmarks for similar initiatives worldwide. The initiative's work in incubating startups and securing sponsorships underscores its role in catalyzing economic and scientific advancements within the community. As MobLab moves forward, it remains focused on expanding its network of influence and refining its methodologies to meet the complex challenges of modern urban environments. This ongoing commitment to innovation and community involvement positions MobLab as a pivotal player in reshaping urban mobility, making it a deserving finalist for the Americas Most Impactful Initiative of the Year.